In modern world, where we are loaded with information, it is easy to get lost and get stunned by the humongous amount of information thrown at us. We do not know what to believe as there are so many variations of the same information. This information which, to represent, can be called as content is something which everyone consumes on a daily basis.
So, in order to stand out from the rest, it gets increasingly necessary to understand what the reader demands. How their mind works, the kind of keyword they search for, the kind of content they would like to see based on the context of their search. The writer has to keep in mind all the above to draft a web copy.
But, how do you persuade someone? Now again, that’s a skill in itself.
We walk you through 9 simple tips on how to persuade a reader and make them ‘stick’ –
Sort the information based on importance:
Just like this sub-heading which prioritizes over the rest, sort the flow of your content based on how important it is – from most important to least important. This saves a lot of time of the reader and keep them engaged. They will appreciate you going the extra mile to understand what they find relevant and will keep coming back to your website as the content is highly fluid and engaging and gives them just the information they are looking for.
Understand the difference between web and print:
Composing for the web is totally not the same as composing for an article or a paper. There are various layers of content on the web and it is possible to customize it according to a set of parameters which would make it more suitable for the web. The same cannot be done for the print version and this is what sets web apart.
Do not use overly floral language:
Creativity doesn’t equals to complexity and it should not be thought as such. If you think that longer the article, and more fancy the language, the more eyeballs you will be getting then you couldn’t be more wrong if you think so. So, keep the text lightweight, concise and to the point. Simple statements are underrated.
Write for quick readers:
Research suggest that hardly anyone reads any article line by line and hence they use the technique of scanning. They do that subconsciously and not much can be done to alter it. Also, let’s get real! Who even have the time for it? So, write the content as such that it is presented well enough to be read at a glance.
Use familiar keywords:
Using familiar keywords helps you connect better with your audience as using the keywords which people already know of just add a sense of familiarity and they do not have to keep on searching while reading a particular article. This will also help you to make use of Search Engine Optimization (SEO) and will rank your article higher on the search results.
Write independent paragraphs:
Often at times, there are going to be some people who are not interested in reading the entire thing but specifically just want to scroll down to whatever they are looking for. So, you should focus on keeping the paragraphs independent of each other.
After you are done putting all the hardwork, it is now time to get yourself noticed on the web. This can be done by a series of search techniques which helps to put your website on the forefront.
Make the indentation clear:
This point is often missed as although you are writing good content, the presentation should be neat too. No one wants to read a cluttered article and maintain proper spaces and get the kerning right.
Focus on visual attraction:
Just only reading the text gets boring, so you should make it interactive by adding some pictures or quotes or any relevant piece of visual fillers which engages the user and makes your article more intuitive and fun to read.